Publicity is the essential tool for attracting SME visitors to “CreditEXPO. Business 2005”. The publicity concept stemmed from the detailed study of the Russian credit and finance market:
direct mailing of more than 25,000 invitations, using databases of various trade exhibitions and long experience of our company
dissemination of 50,000 leaflets, using database of potential visitors
publicity campaign in more than 10 specialized publications highlighting banking business:
National Banking Journal
Analytical Banking Journal
Banking Business in Moscow
Banking Overview
Bank Lending
Business Journal
Business for All
Own Business
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Seeking a Partner
Firm’s Secret
intensive radio announcements, reaching the vast audiences in Moscow and Russia: Radio Jazz, Radio 7 on the Seventh Hills, Echo of Moscow, Silver Rain, Monte Carlo, Mayak, Autoradio.
